Creative Specs
What advertisers provide for each ad creative.
Creative Fields
Advertisers provide the following when creating a campaign. These fields appear in the API response and are rendered by the ad scripts.
| Field | Spec | Description |
|---|---|---|
| Logo | Square, ~200×200px | Product or brand logo. Displayed in all formats. |
| Product name | Max 30 characters | Name shown as the ad headline. |
| Tagline | Max 90 characters | Short description or value proposition. |
| CTA text | Max 20 characters | Button label, e.g. "Try Free" or "Learn More". |
| Click URL | Valid URL | Destination when the user clicks the ad. |
Color Fields
Advertisers can optionally set brand colors. All values are hex codes.
| Field | API Key | Description |
|---|---|---|
| Background | background_color | Background color of the ad container. |
| Text | text_color | Color for headline and body text. |
| CTA background | cta_background_color | Background color of the CTA button. |
| CTA text | cta_text_color | Text color of the CTA button. |
All color fields are optional. When not set, default colors apply unless the publisher overrides them with data attributes.