Sponsor Guide
Everything you need to create an effective sponsorship on Adventory.
Creative specs
What you provide when creating a campaign.
Logo
Recommended
Square format, at least 200 x 200px. JPG or PNG. Displayed at 28-40px depending on the ad format.
Product Name
Max 30 chars
Your app or product name as it appears in the ad.
Tagline
Max 90 chars
Your pitch in one line. Lead with the benefit, be specific.
✓“Ship faster with instant preview deploys. Free for indie projects.”
✓“The database devs actually enjoy. Start building in 30 seconds.”
✗“Check out our product”(too vague)
Destination URL
Required
Where clicks go. Add UTM parameters for tracking:
https://yoursite.com?utm_source=adventory&utm_medium=ad&utm_campaign=q1
Brand Colors
Optional
Background, text, CTA background, CTA text as hex codes. Publishers can use these to render your ad with your brand palette.
What performs well
Do
- ✓ Specific, benefit-driven tagline
- ✓ Recognizable logo and clear product name
- ✓ Landing page that matches the ad
- ✓ Strong CTA ("Try Free", "Start Building")
Don't
- ✗ Generic "click here" messaging
- ✗ Misleading claims or clickbait
- ✗ Landing page unrelated to the ad
- ✗ Multiple CTAs competing for attention
Tips
Test 2-3 taglines
Create multiple creatives per campaign. We rotate them and you compare CTR in the dashboard. Taglines have the biggest impact.
Match your landing page
The promise in the tagline should be the first thing visible on your landing page. Consistency improves conversion.
Review process
Every sponsorship is reviewed within 24 hours. We check logo quality, tagline accuracy, landing page relevance, and audience fit. If something needs adjustment, we tell you exactly what to fix.
Ready to launch?
$5 CPM. $20 minimum. Live within 24 hours.